Apple TV Images
You will need to have the following images prepared before you can save and publish your Apple TV app. Below we’ve outlined both optional and required image assets. At the end of this article is a deliverables checklist to make sure you have all the necessary assets when you create your Apple TV app. Please visit Apple’s human interface guidelines for a detailed explanation of these images and to ensure your images are within the Content Safe Zone.
Every app needs a large and small icon for the App Store and device home screen.
Since the Apple TV interface has a parallax effect, the app icon must have between two and three layers (front, middle and back) to create a sense of depth. If your icon includes a logo, separate it from the background. If your icon includes text, bring it to the front so it’s not hidden by other layers. Save each layer separately as a .png with a transparent background.
- Large back: 1280 x 768px, PNG
- Large middle: 1280 x 768px, with transparency
- Large front: 1280 x 768px, with transparency
- Small back: 400 x 240px, PNG
- Small middle: 400 x 240px, with transparency
- Small front: 400 x 240px, with transparency
At a minimum, every app must supply a single, static top shelf image that can be displayed when your app is in the top row of the Home screen and in focus. The top shelf of the Apple TV Home screen is a great opportunity for added visibility where you can showcase engaging imagery that encourages people to dive into your app for more.
- Top shelf regular: 1920 x 720px, JPEG
- Top shelf wide: 2320 x 720px, JPEG
A launch image (or loading screen) displays when your app starts up. It appears instantly and is quickly replaced with the first screen of your app. A launch image isn’t an opportunity for artistic expression. They are static, and don’t include layers.
- Image requirements: 1920px x 1080px, JPEG